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Convene CMP Series: July 2019 (cmpseries7.19)


Description

Article: Deeply Engaging

Join us as we take a behind-the-scenes look at an experiential marketing event that delivers on the top trends identified in a recent attendee-engagement study. Plus, here’s how one event venue embodies five consumer trends spotlighted in the PCMA Foundation/Marriott study, ‘The Future of Meetings & Events,’ by designing environments that connect with attendees at a human and emotional level.

Clock Hour(s): 1.0 EIC Domain: Domain G: Meeting or Event Design

Content
  • Quiz
  • CMP Series: July 2019 Quiz
  • Required Reading
  • Experiential Marketing and the ‘Future of Meeting and Events’
  • Is Experiential Marketing the Most Effective Form of Brand Marketing?
  • 10 Trends in Experiential Events
  • 5 Trends That Will Define Events for Years to Come
Completion rules
  • You must complete the test "CMP Series: July 2019 Quiz"