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Convene CMP Series: January 2020 (cmpseries1.20)

Article: Brand-New Experience

Building an authentic brand identity is a complicated process for destinations. Here’s how CVBs have tackled that — and how organizers have meaningfully hitched their events’ theming to those brands.

Clock Hour(s): 1.0 EIC Domain: Domain I: Marketing

  • Quiz
  • CMP Series: January 2020 Quiz
  • Required Reading
  • Brand-New Experience: How Destinations Are Making Their Mark
  • Louisville’s Liquid Courage
  • San Jose’s Tattoo-Worthy Branding
Completion rules
  • You must complete the test "CMP Series: January 2020 Quiz"